Everyone knows fast fashion is the fast track to a sad planet, right? And New Zealand is no different. An estimated 220,800 tons of textile waste goes to landfill here every year, with most clothes being discarded after 7-10 wears*.

We’re not here to place blame though. We know the struggle is real! It’s hard when you’re standing in front of your wardrobe feeling like you have nothing to wear. Or when you love the confidence a cute new ‘fit gives you. Or when you just want to treat yourself.

We get it. Fashion fulfils many purposes in our lives, we don’t want to take that away.

That’s why we started Rotation; Making the circular economy a no brainer, for the new ‘fit fun without the footprint

The Global Fashion Agenda found that wearing clothes (or getting someone else to wear them) for an extra 9 months reduces the water, waste, and carbon footprint of each garment by 20-30%.

Now you can wear your clothes, then rent them or sell them (and buy yourself a little treat too) knowing we’re here when you are ready to pass the new garment feel on to the next fashion lover. And the next, and the next…

Welcome to a world where loving fashion and the environment doesn't have to be mutually exclusive.

*For more reading check out this Carbon study commissioned by independent research firm Green Story Inc. Or this collection of reports here.